Selling La Nova in El Masnou: A Strategic Sale with Perfect Timing

When One.Homes was entrusted with selling La Nova, an apartment located in one of the lively squares of El Masnou, the situation required both speed and careful coordination. The sellers had already reserved their next home and needed to complete the sale of this apartment in order to move forward with the purchase. Timing was critical: without selling this property, they would not have been able to secure their new home.

Before we began the sale, the owners had received a valuation from another agency that included both parking spaces with the apartment. After analysing the market, we recommended a different strategy. We advised launching the property with one parking space included in the price, while offering the second parking space as an optional purchase. This approach allowed us to position the apartment at a more attractive entry price while still giving buyers the flexibility to acquire the second space if they wished. Getting the price right from day one was a key part of the strategy.

Step 1: Preparing the Home

The apartment had been very well maintained over the years, so the preparation focused on small but important improvements. Together with the sellers, we worked on tidying the space, simplifying certain areas and adding subtle decorative touches so the apartment would present itself at its very best.

These small changes helped highlight the natural charm of the property and its excellent location in one of El Masnou’s most lively and characterful squares.

Step 2: Strategic Launch Plan

One of the strongest aspects of La Nova was its location. The square is surrounded by cafés, restaurants, local shops and everyday conveniences, making daily life exceptionally easy and enjoyable. Our marketing strategy focused heavily on this lifestyle element, presenting the apartment not only as a home but as part of a vibrant neighbourhood.

Given the timeline and the attractive location, we decided to launch the property with a focused open house strategy. This approach allowed us to concentrate interest into a short period and create momentum from the very beginning of the marketing process.

Step 3: Open House Event

The open house brought strong initial interest.

8–9 qualified buyers visited the property during the event
The square itself created a lively atmosphere that helped buyers connect with the lifestyle the apartment offered
Several visitors expressed immediate interest after seeing the property in person

Step 4: Offer and Negotiation

Although strong interest was generated during the open house, the eventual buyers were a young couple who were unable to attend the event. After visiting the apartment shortly afterwards, they immediately fell in love with it.

For them, this was their first home purchase. They already knew the square well and had always liked the area, which made the apartment an especially meaningful opportunity.

Following a period of negotiation, both parties reached an agreement on price and the transaction moved forward smoothly.

Step 5: Coordinating the Two Transactions

Because the sellers needed to purchase their new home almost immediately after completing the sale, we coordinated both transactions carefully. To simplify the process and avoid delays, both operations were arranged through the same notary, allowing the transition from one property to the other to happen efficiently.

What Made the Difference

Correct pricing strategy from day one by including one parking space and offering the second as optional
Careful preparation that presented the apartment in its best possible condition
Marketing that emphasised the vibrant lifestyle of the square and surrounding amenities
A strategic open house that generated early momentum and buyer interest
Negotiation that brought together motivated buyers and sellers
Careful coordination of both property transactions to ensure a smooth timeline

La Nova was sold successfully, allowing the sellers to move forward with the purchase of their new home without delays. By combining thoughtful preparation, a smart pricing strategy, targeted marketing and careful coordination of the closing process, One.Homes delivered a smooth and successful outcome for everyone involved.