At One.Homes, we believe a property sale should start with impact. That’s why we don’t just list homes , we launch them. Our strategy is designed to create urgency, generate competition, and achieve the strongest result in the shortest time.

Selling a home is more than putting it online—it’s about creating a campaign that captures attention and drives results. At One.Homes, every property we represent is treated as a brand, with a carefully designed launch that blends strategy, creativity, and exposure.

Here’s how we do it:

1.Staging and preparation

A successful sale begins long before the first buyer walks through the door. Preparation is essential, and we work closely with you to ensure your home looks its absolute best. This can involve rearranging furniture to highlight space and flow, improving lighting to make rooms feel brighter, adding décor elements that make the home more inviting, or taking care of small repairs that give buyers confidence in the property.

Staging is not about covering flaws, it is about presenting your home in a way that allows buyers to imagine themselves living there. When a property feels warm, welcoming and aspirational, it creates an emotional connection that makes buyers act faster and offer stronger. Homes that are properly staged consistently sell faster and at a higher value, because first impressions matter and they last.

2. Marketing

Once the property is prepared, the marketing begins. We treat each home as a campaign, crafting a strategy that highlights its unique strengths and tells a story that resonates with buyers. High quality photography, cinematic video, drone footage and 3D virtual tours capture every detail from every angle, ensuring the property stands out in a crowded marketplace.

But effective marketing is not only about beautiful visuals, it is about reaching the right audience. That is why we combine digital campaigns, premium property portals, social media promotion and curated print pieces to achieve maximum exposure. Each channel is carefully selected so that your property is presented to qualified buyers both locally and internationally. Our goal is to create momentum, generate interest and position your home as one of the most attractive options on the market.

3. Dedicated property websites- Three in One exposure

Every property we launch receives two bespoke websites. The first is created for the seller, a dedicated showcase with photography, video, tours and key details in one immersive space that can be shared directly with their personal network. When a buyer enquires through this link, they are registered under the seller’s name. If that buyer goes on to purchase, the seller benefits from a significant discount on commission through our Freedom Package. This gives proactive sellers more control while keeping the process secure and professional.

The second is created for collaborating agents, an unbranded white label version designed specifically for our network of trusted professionals. This allows agents to share the property with their buyers under their own brand, protecting their client relationships while still ensuring your home receives maximum exposure. If one of their clients purchases, we share 40 percent of our commission with the agent, rewarding collaboration and expanding reach.

Together, these websites power our Three in One exposure model. Each property is promoted through:

• The seller’s personal network via their dedicated showcase website- www.casavinyamar.homes

• The collaborating agent network via the white label website- www.casavinyamar.agency

• One.Homes direct buyers and marketing channels

This combined approach removes restrictions, avoids duplication, and guarantees that no opportunity is missed. It gives sellers the freedom to promote their own property, empowers agents to share it confidently, and ensures One.Homes delivers the broadest possible exposure with a single, seamless strategy.

4. Property showbook

Alongside the digital campaign, we create a magazine style showbook that buyers can hold in their hands and take away after visits or open houses. This printed piece combines professional photography, detailed floorplans, lifestyle elements and storytelling about the property and its surroundings.

While online marketing creates first impressions, the showbook keeps the property in front of buyers long after they leave the viewing. It allows them to revisit the experience, share it with family or friends, and imagine what life in the home could be like. This tangible reminder is an essential tool for keeping your property top of mind during the decision making process.

5. Open House launch

Instead of waiting passively for buyers, we bring them to you. Every launch begins with an open house designed to create urgency, excitement and momentum during the most crucial first days of marketing.

Concentrating buyer interest into a single launch event often generates competition, leading to multiple offers within days. When buyers see other buyers actively interested in the property, it builds energy and confidence in the home. For sellers, this translates into stronger negotiating positions, faster results and better outcomes.

6. Three in One exposure

We ensure your property receives maximum visibility by promoting it across three powerful channels at the same time.

First, through your own personal network of friends, colleagues and contacts, giving you the chance to directly share your home in a professional way. Second, through our collaborating agent network, where trusted professionals can present your property to their own buyers. And third, through One.Homes direct channels, including our database of qualified clients and our targeted marketing platforms.

By combining these three audiences into one coordinated effort, we make sure that no opportunity is missed and your property is seen everywhere it matters.

7. Offers and negotiation

When the offers arrive, our role becomes even more important. We present every offer clearly and transparently, explaining not only the price but also the conditions, timelines and level of security each buyer provides.

Where there is competition, we guide the process to achieve the strongest possible terms, ensuring you benefit from multiple buyers’ interest. Our negotiation expertise protects your interests and secures not just the best price, but the most reliable deal.

From the first enquiry to the signed contract, we remain by your side, managing every detail with care so that you can make confident decisions with peace of mind.

8. After-sale care

For us, the relationship does not end at the notary. Once the deal is closed, we remain in touch with our clients to support them in the transition to their next chapter. Whether it is helping with renovations, recommending trusted local professionals, advising on furnishings or connecting them to our network of relocation and lifestyle partners, we continue to be a resource long after the sale.

By staying involved, we make sure every client feels supported not only through the transaction, but also in settling into their new home or moving forward with future plans. Many of our strongest client relationships begin after the sale, built on trust, continuity and genuine care.