At One.Homes, we believe a property sale should start with impact. That’s why we don’t just list homes , we launch them. Our strategy is designed to create urgency, generate competition, and achieve the strongest result in the shortest time.
Selling a home is more than putting it online, it is about creating a campaign that captures attention and drives results. At One.Homes, every property we represent is treated as a brand, with a carefully designed launch that blends strategy, creativity and exposure. We believe exclusivity is not a restriction, it is a strategy. By representing only the homes we truly believe in, we are able to invest our full creativity, budget and attention into each campaign. Every exclusive listing receives a complete marketing launch, from high end photography and 3D floor plans to cinematic video, custom websites and curated open houses. This focus ensures consistency of message, control of presentation and ultimately, the highest possible selling price with the least disruption to your life. Here’s how we do it:
1. Staging and preparation
This can involve installing or rearranging furniture to highlight space and flow, improving lighting to make rooms feel brighter, adding décor elements that make the home more inviting, or taking care of small repairs that give buyers confidence in the property. In many cases we use our own collection of staging furniture and décor to create the right look and feel, ensuring the home is presented at its very best from the very first visit.
Staging is not about covering flaws, it is about presenting your home in a way that allows buyers to imagine themselves living there. When a property feels warm, welcoming and aspirational, it creates an emotional connection that makes buyers act faster and offer stronger. Homes that are properly staged consistently sell faster and at a higher value, because first impressions matter and they last.
2. Marketing
Once the property is prepared, the marketing begins. We treat each home as a campaign, crafting a strategy that highlights its unique strengths and tells a story that resonates with buyers. High quality photography, cinematic video, drone footage and 3D virtual tours capture every detail from every angle, ensuring the property stands out in a crowded marketplace.
But effective marketing is not only about beautiful visuals, it is about reaching the right audience. That is why we combine digital campaigns, premium property portals, social media promotion and curated print pieces to achieve maximum exposure. Each channel is carefully selected so that your property is presented to qualified buyers both locally and internationally. Our goal is to create momentum, generate interest and position your home as one of the most attractive options on the market.
Every property we launch receives two bespoke websites. The first is a dedicated showcase for the seller, a private link with photos, video, tours and details that can be shared directly with their personal network. When a buyer enquires through this link, they are registered under the seller’s name, giving proactive sellers more control and a potential commission discount through our Freedom Package.
The second is a white label version for collaborating agents. It allows our network of trusted professionals to promote the property under their own brand while still ensuring full exposure. When their client purchases, we share 40 percent of our commission, rewarding collaboration and expanding reach.
Together, these websites power our Three-in-One exposure model. Each property is promoted through:
• The seller’s personal network via their dedicated showcase website- www.mylisting.one/lanova
• The collaborating agent network via the white label website- www.property.tours/lanova
• One.Homes direct buyers and marketing channels- www.one.homes
This combined approach removes restrictions, avoids duplication, and guarantees that no opportunity is missed. It gives sellers the freedom to promote their own property, empowers agents to share it confidently, and ensures One.Homes delivers the broadest possible exposure with a single, seamless strategy.
4. Property showbook
Alongside the digital campaign, we create a magazine style showbook that buyers can hold in their hands and take away after visits or open houses. This printed piece combines professional photography, detailed floor plans, lifestyle elements and storytelling about the property and its surroundings.
While online marketing creates first impressions, the showbook keeps the property in front of buyers long after they leave the viewing. It allows them to revisit the experience, share it with family or friends, and imagine what life in the home could be like. This tangible reminder is an essential tool for keeping your property top of mind during the decision making process.
5. Open House launch
Instead of waiting passively for buyers, we bring them to you. Every launch begins with an open house designed to create urgency, excitement and momentum during the most crucial first days of marketing.
Concentrating buyer interest into a single launch event often generates competition, leading to multiple offers within days. When buyers see other buyers actively interested in the property, it builds energy and confidence in the home. For sellers, this translates into stronger negotiating positions, faster results and better outcomes.
6. Viewings
If your home is not sold at the launch, we continue with private viewings. These visits are carefully managed to highlight the property’s strengths and maintain the sense of demand created by the campaign. Every viewing is an opportunity to build buyer confidence, gather feedback and keep momentum alive.
Our role is to guide the experience, ensuring buyers leave with a clear vision of what living in the home would feel like. This balance of open exposure and targeted follow up maximises your chances of securing the right buyer at the right price.
When offers arrive, our role becomes even more important. We have a clear and structured process for submitting an offer where we receive, review and structure each offer carefully before presenting it to you. Every proposal is explained clearly and transparently, detailing not only the price but also the conditions, timelines and level of security each buyer provides.
Where there is competition, we guide the process to achieve the strongest possible terms, ensuring you benefit from multiple buyers’ interest. Our negotiation expertise protects your interests and secures not just the best price, but the most reliable deal.
From the first enquiry to the signed contract, we remain by your side, managing every detail with care so that you can make confident decisions with peace of mind.
8. Closing and beyond
Closing is where preparation, marketing and negotiation come together. From arras and contracts to mortgage cancellations, tax calculations and the final notary signing, we manage every detail to ensure the process is smooth and secure. We coordinate with buyers, banks, notaries and lawyers so that documents are correct, deadlines are met and there are no last-minute surprises.
But our role does not end at the notary table. Once the sale is complete, we remain a resource you can count on. Whether it’s introducing trusted contractors for renovations, connecting you to relocation partners, recommending local services, or advising on your next move, we continue to support you beyond the transaction. Many of our strongest client relationships begin after the sale, built on trust, continuity and genuine care.
Chat with us!