One.Homes was created with a simple belief: selling a home should be guided by strategy and care, not treated as just another transaction. Too often we saw properties undersold due to poor presentation, mispricing and a lack of direction. Open listings only made it worse, creating confusion and little accountability. We set out to change that.

One.Homes began on the beach at Masnou. One afternoon Alex and Lars sat down with a beer and started talking about real estate. Both had felt let down by the way the market often worked. Homes rushed to market. Poor presentation. Confusing pricing. Little strategy. They wanted to build something better. With over 30 years of combined experience in real estate, design, and marketing, we built One.Homes to merge the precision of property sales with the creativity of branding. Every home we represent is launched as if it were its own product, staged, photographed, filmed, and presented with a clear story that inspires buyers.

We also rethought how agents should work with sellers. Instead of vague commissions and half-commitments, we introduced the 5–4–3% commission model — a transparent system that rewards collaboration while giving sellers more freedom and control.

Exclusivity, for us, is not about limiting opportunity. It is about focus. We invest fully in each property we take on, ensuring it is launched with impact and presented consistently across every channel. At the same time, we collaborate with a wide network of agents, offering them white-label property websites and fair incentives so that your home reaches the widest possible audience.

From Barcelona to Maresme, our mission has been the same: to sell homes faster, at stronger prices, with less stress for sellers.

One.Homes is not about volume. It is about care, creativity, and results.

Because to sell your home, you only need One.