At One.Homes, we believe selling a home should be guided by strategy and care, not treated as just another transaction. Too often, homes are undersold through poor presentation, mispricing and lack of focus. We work exclusively with sellers who value a strategic approach built on trust, expertise and results because to sell your home, you only need One.

One.Homes began one afternoon on the beach in Masnou, in El Maresme. We, Lars and Alex, sat down with a beer and started talking about real estate. Both of us had been disappointed by the way the market often worked: homes rushed to market, poor presentation, confusing pricing and very little strategy. We wanted to build something better.

With over thirty years of combined experience in real estate, design and marketing, we created One.Homes to merge the precision of property sales with the creativity of branding, built on a foundation of honesty and care. Every home we represent is launched as if it were its own product, staged, photographed, filmed and presented with a clear story that inspires buyers.

We also rethought how agents should work with sellers. Instead of vague commissions and half commitments, we introduced the 5 4 3 percent commission model, a transparent system that rewards collaboration while giving sellers more freedom and control. Exclusivity for us is not about limiting opportunity, it is about focus. We invest fully in every property we take on, ensuring it is launched with impact and presented consistently across every channel. At the same time, we collaborate with a trusted network of agents, offering white label property websites and fair incentives so that each home reaches the widest possible audience.

From Barcelona to the Maresme, our mission has remained the same: to sell homes faster, at stronger prices and with less stress for sellers. One.Homes is not about volume, it is about honesty, care, creativity and results. Because to sell your home, you only need One.