Make the property
worth noticing.
Good marketing should do more than make a home look attractive. It should help the right buyer understand the property, remember it and act.
PREPARE YOUR PROPERTY →
What are we trying
to communicate?
Before deciding what to photograph, film or promote, we identify the characteristics that should shape the buyer's first impression and the story the campaign should communicate.
The marketing should make the property's advantages easier to see.
A Property Showbook
for every property.
Every home represented by One.Homes receives its own professionally designed Property Showbook.
Photography, the story of the home, plans and key information come together in something buyers can take with them, revisit after a viewing and share with the people involved in their decision.
DISCOVER OUR PROPERTY SHOWBOOKS →“After viewing a house, most agents leave buyers a business card. We leave them a Property Showbook.”ONE.HOMES
One property.
One story.
We begin by defining the property's identity and the story buyers should remember. From there, photography, film, plans, websites, social media and distribution work together as one campaign.
Property Identity & Branding
We give the property a clear identity, including its name, visual direction and central story, so the campaign feels distinctive and consistent from the first image to the viewing.
Photography & Film
Professional photography, property film and drone imagery are created around the story we want buyers to understand and remember.
2D & 3D Floor Plans
Clear 2D and 3D floor plans help buyers understand the layout, scale and potential of the property before and after a viewing.
Property Website
A dedicated digital presentation gives the property more room to communicate its photography, story, location and information than a standard portal listing.
Social & Portals
The campaign is adapted for the places where buyers discover, research and share property while maintaining the same identity and visual standard.
Distribution
Buyers, collaborating agents, Open Homes, direct outreach and local channels extend the campaign beyond a single property portal.
Different formats.
One presentation.
The exact campaign changes with the property. The standard of presentation does not.
One home.
One identity.
Once the property's identity has been defined, it should remain recognisable wherever a buyer encounters it.
The name, story, photography, copy, plans, Property Showbook, digital presentation and launch material should all reinforce the same idea.
Attention is only
the beginning.
The objective is to help the right buyer notice the property, understand why it is relevant to them, remember it after the viewing and have enough information to make a serious decision.
See how one property
becomes a complete campaign.
Explore a real One.Homes property page to see how branding, photography, film, plans, location and property information come together.
VIEW A PROPERTY CAMPAIGN →
Your home deserves
more than a listing.
Marketing is one part of a wider strategy covering positioning, preparation, launch, viewings and negotiation.
Chat with us!