THE 5–4–3 MODEL

One service.
Three ways to sell.

The fee depends on how the buyer is introduced. The property strategy, marketing and service remain the same.

HOW IT WORKS

The route changes.
The standard doesn’t.

5%
COLLABORATION

Another agency brings the buyer.

One.Homes manages the seller side while the collaborating agency introduces and represents the buyer.

40% of the agency commission is shared with the collaborating agency.
4%
DIRECT BUYER

One.Homes finds the buyer.

The buyer comes directly through the launch, marketing, portals, database, social distribution or enquiries.

One.Homes manages both the property campaign and buyer process.
3%
SELLER NETWORK

You introduce the buyer.

If the buyer comes through your agreed personal network, One.Homes manages the transaction through to completion.

Your own network can work alongside the wider campaign.
WHY 5–4–3?

The fee reflects
where the buyer comes from.

Instead of treating every sale exactly the same, the model recognises who generated the buyer while keeping one coordinated selling strategy.

01 One agreed property strategy
02 Complete marketing campaign
03 Professional agency collaboration
04 Seller-introduced buyers recognised
ONE HOME. ONE CAMPAIGN.

The buyer route changes.
The campaign doesn’t.

Every One.Homes property receives the complete selling campaign, whichever route ultimately produces the buyer.

01
STRATEGY
Positioning, preparation and pricing.
02
MARKETING
Photography, film, drone, plans, magazine and more.
03
LAUNCH
One coordinated entry into the market.
04
SALE
Viewings, negotiation and completion.
PROPERTY WEBSITES

One property.
Two ways to present it.

FOR THE SELLER

A standalone website for the property.

Every property has its own dedicated standalone website, created around the home rather than around the agency.

Property-specific presentation
Photography, film and plans
Property story and location
One place for the complete presentation
FOR THE COLLABORATING AGENT

A white-label property website.

Collaborating agents can share a white-label version of the property website directly with their buyer, without competing agency branding.

Same property presentation
Clean buyer-facing experience
No competing agency branding
Easy to share directly with the buyer

More ways to reach the buyer.
One controlled presentation of the property.

EXCLUSIVITY

One home.
One strategy.
One team.

Exclusivity allows the property to enter the market with one price, one message and one coordinated campaign.

It doesn’t mean closing the door to other agents or to your own network. The 5–4–3 model gives those routes a clear place within the same strategy.

SIMPLE EXAMPLE

Same property.
Different buyer route.

5%
AGENT INTRODUCTION

A collaborating agency introduces the successful buyer.

4%
ONE.HOMES BUYER

The buyer comes directly through the One.Homes campaign.

3%
YOUR BUYER

The successful buyer comes from your agreed personal network.

SELL WITH ONE.HOMES

One clear strategy.
Three routes to the buyer.

Show us your property and we’ll explain how the 5–4–3 model could work for your sale.

PREPARE YOUR PROPERTY →