It started with a conversation by the sea. And a simple idea: real estate could be done better.
One.Homes began not in a meeting room, but on the beach in Masnou, where a conversation about real estate became an idea for doing things differently.
Two different backgrounds.
One shared frustration.
Lars and Alex had met for a casual drink by the sea in Masnou. The conversation drifted from life in Barcelona to work and, before long, to the way homes were being sold.
Alex had spent more than a decade running a boutique real estate agency in Barcelona. Lars had spent years building a real estate marketing business and helping agents and properties stand out through branding, design and presentation.
They had both seen the same problems: properties rushed onto the market, weak presentation, confusing pricing and too little strategy behind the sale.
What if selling a home
was treated more like launching a product?
Prepare it properly. Understand what makes it different. Build the campaign around it. Then create a clear moment when it enters the market.
A different way
to bring a home to market.
Don't rush a property onto the market before it is ready.
Make it easier for buyers to understand what makes the property different.
Treat the first appearance on the market as a moment, not an upload.
Give other professionals a clear way to bring qualified buyers into the process.
Alex & Lars
FOUNDERS · ONE.HOMES
Founders
Lars E. Bye
Head of Marketing and Business Development - lars@one.homes
Head of Marketing and Business Development
Lars has worked in real estate marketing for more than 20 years, helping agencies and property businesses improve how homes are positioned, presented and brought to market.
Before co-founding One.Homes, he held senior marketing roles across a large brokerage network in Norway and later founded a specialist real estate marketing agency. His work has spanned thousands of property campaigns across Norway, Spain and the United States, from everyday residential sales to major luxury and new-development projects.
At One.Homes, Lars leads the marketing and brand strategy behind each property launch, combining positioning, design, technology and buyer psychology to make every home easier to understand, remember and act on.
Alex Gordon
Head of Sales and Operations - alex@one.homes
Alex has spent more than a decade working in the Barcelona property market, with experience across sales, investment, property management and development.
Before co-founding One.Homes, he ran a boutique real estate agency in Barcelona, giving him first-hand experience of pricing, negotiation and the practical realities of getting a property sale over the line.
Originally moving to Barcelona as a professional tennis player, Alex brings the same competitive mindset and discipline to real estate. At One.Homes, he leads sales and operations, working directly with sellers, buyers and collaborating agents from the first conversation through to negotiation and completion.
The idea is still
the same.
Today we work with sellers and buyers across Barcelona and El Maresme, combining local real estate knowledge with marketing, technology and a more structured way of bringing properties to market.
One home.
One strategy.
One team.
Chat with us!