It started with a conversation by the sea. And a simple idea: real estate could be done better.
One.Homes began not in a meeting room, but on the beach in Masnou, where a conversation about real estate became an idea for doing things differently.
Two different backgrounds.
One shared frustration.
Lars and Alex had met for a casual drink by the sea in Masnou. The conversation drifted from life in Barcelona to work and, before long, to the way homes were being sold.
Alex had spent more than a decade running a boutique real estate agency in Barcelona. Lars had spent years building a real estate marketing business and helping agents and properties stand out through branding, design and presentation.
They had both seen the same problems: properties rushed onto the market, weak presentation, confusing pricing and too little strategy behind the sale.
What if selling a home
was treated more like launching a product?
Prepare it properly. Understand what makes it different. Build the campaign around it. Then create a clear moment when it enters the market.
A different way
to bring a home to market.
Don't rush a property onto the market before it is ready.
Make it easier for buyers to understand what makes the property different.
Treat the first appearance on the market as a moment, not an upload.
Give other professionals a clear way to bring qualified buyers into the process.
Founders
Lars E. Bye
Head of Marketing and Business Development - lars@one.homes
Lars has been in the real estate industry for 22 years, serving for many years as the chief marketing officer for a number of brokerages. He oversaw more than 50 offices nationwide in Norway. Later, he founded an agency specializing in real estate marketing. Over the past 10 years, he and his team have been involved in over 30,000 real estate transactions in Norway, the United States, and Spain.
Lars's primary focus has been assisting agents in selling more properties. He has been involved in transactions ranging from lower-priced rentals to ultra-luxury properties worth up to $75 million. With extensive experience in real estate marketing, Lars has aided hundreds of agents in achieving success in the industry. He has also contributed to the marketing of some of the largest residential buildings in Brooklyn, New York. At one point, his team produced over 800 unique 360-degree renderings for a single project.
In his role, Lars is actively engaged in the branding and sales of properties, applying his expertise in marketing, neuroscience, and leadership development to his daily work.
Alex Gordon
Head of Sales and Operations - alex@one.homes
Over a decade experience in the real estate industry, he is an expert on pricing, negotiation and closing. As a licensed real estate agent, property investor, manager and developer he has first hand knowledge of the nuances of the local real estate market in Barcelona.
Alex originally moved to Barcelona as a professional tennis player, and he brings that same competitive nature and work ethic to helping his clients reach their goals. In an industry that lacks transparency he always prides himself on honesty, integrity and professionalism while advocating for his clients best interests. He firmly believes in consistency while nurturing relationships with other professionals in his industry.
Creative, motivator and results driven his role is to lead the sales team. “If you want to succeed in the real estate industry you always need to be ready to find quick solutions for complex problems.”
The idea is still
the same.
Today we work with sellers and buyers across Barcelona and El Maresme, combining local real estate knowledge with marketing, technology and a more structured way of bringing properties to market.
One home.
One strategy.
One team.
Chat with us!