OPEN HOME

One launch.
One moment.

We don’t simply put a property online and wait. We prepare the home, coordinate its introduction to the market and bring the first wave of buyer interest together.

Prepare carefully. Launch clearly. Bring buyers together.

BEFORE THE OPEN HOME

The launch starts
before the listing.

The first days on the market matter. Before the property is released, we define how it should be positioned, how it should be presented and how buyers will discover it.

01

Position

Price, buyer profile and route to market are considered before launch.

02

Prepare

The home and its important information are organised before buyers arrive.

03

Present

The photography, film, plans and property presentation are ready before release.

04

Coordinate

Buyers, collaborating agents and the seller’s network can all form part of one launch.

THE PROCESS

From launch
to Open Home.

01

Prepare

Positioning, presentation and property information are completed.

02

Introduce

The property is released through the agreed channels.

03

Reach

Relevant buyers and collaborating agents are contacted.

04

Register

Buyer enquiries are organised and viewing times are coordinated.

05

Open Home

The first wave of buyers sees the property in one organised viewing period.

06

Follow up

Interest moves into feedback, second visits, negotiation and offers.

WHY OPEN HOME

Don’t spread the first
interest over weeks.

Instead of immediately arranging scattered individual viewings, an Open Home brings the first wave of buyer interest into one organised period.

The objective isn’t artificial pressure. It is to create a clear moment for the property while it is still new to the market.

PREPARE ONCE

Present the property properly for the first wave of buyers.

LESS DISRUPTION

Reduce repeated preparation and scattered appointments for the seller.

CONCENTRATED INTEREST

Bring early buyer activity together while the property is new.

EARLIER FEEDBACK

Understand how the market is responding before weeks have passed.

THREE ROUTES TO THE BUYER

More reach.
One presentation.

A coordinated launch does not mean relying on one source of buyers.

One.Homes

Our active buyers, marketing channels and direct enquiries.

Agent Network

Collaborating agencies and buyer agents with clients already searching.

Seller Network

A dedicated property presentation the seller can share with their own contacts.

Different routes. One property. One coordinated sale.

FOR THE SELLER

We manage
the day.

The viewing process is organised and managed by One.Homes, from buyer registration through to follow-up.

01 Property prepared in advance
02 Buyer appointments organised
03 Viewings hosted by One.Homes
04 Questions and buyer interest recorded
05 Buyer follow-up managed afterwards
You prepare the home once.
We manage what happens next.
AFTER THE LAST VIEWING

Every viewing
tells us something.

The Open Home itself is only one part of the strategy. What happens afterwards matters just as much.

Interest

Who wants to continue?

Feedback

What are buyers repeatedly telling us?

Second visits

Which buyers need another look?

Offers

Who is ready to move forward?

Buyer activity becomes information. That information helps determine the next step.

WHEN AN OFFER ARRIVES

The highest number isn’t
always the strongest offer.

We look beyond the headline price.

PRICE

What is being offered?

CONDITIONS

Does it depend on financing, another sale or other conditions?

TIMING

When is the buyer ready to complete?

CERTAINTY

How secure is the transaction?

The Open Home creates the moment. The follow-up helps turn that moment into a decision.

THE OPEN HOME

Not a gimmick.
A moment in the strategy.

Every property is different, so every launch is different. But the principle remains.

Prepare properly.
Introduce the property clearly.
Bring the early interest together.
Learn from the response.
Move serious buyers forward.
THINKING ABOUT SELLING?

Your first days on the
market matter.

Before you list your property, show us what you’re thinking of selling. A quick 10-minute video call is often enough for us to understand the property and discuss what we would do next.