One summer afternoon on the beach in El Masnou, two real estate professionals, Alex and Lars, met by chance and quickly discovered they shared more than just a love for the Mediterranean coast. Both came from real estate backgrounds: Lars had built a successful global real estate marketing company with clients in New York and Norway, while Alex was running a boutique real estate agency in Barcelona, focused on personalized service and curated homes.

What began as a casual conversation quickly turned into something more. As they spoke about the industry, they realized they were both frustrated by the same things: outdated methods, a lack of innovation, and agencies that felt more transactional than personal.

That day, they shared a vision — a forward-thinking real estate agency that combines modern marketing, international reach, and a truly client-first approach.

From that meeting on the sand, One.Homes was born.

Founders

Lars E. Bye

Chief Marketing Officer - lars@one.homes

Lars has been in the real estate industry for 22 years, serving for many years as the chief marketing officer for a number of brokerages. He oversaw more than 50 offices nationwide in Norway. Later, he founded an agency specializing in real estate marketing. Over the past 10 years, he and his team have been involved in over 30,000 real estate transactions in Norway, the United States, and Spain.

Lars's primary focus has been assisting agents in selling more properties. He has been involved in transactions ranging from lower-priced rentals to ultra-luxury properties worth up to $75 million. With extensive experience in real estate marketing, Lars has aided hundreds of agents in achieving success in the industry. He has also contributed to the marketing of some of the largest residential buildings in Brooklyn, New York. At one point, his team produced over 800 unique 360-degree renderings for a single project.

In his role, Lars is actively engaged in the branding and sales of properties, applying his expertise in marketing, neuroscience, and leadership development to his daily work.

Alex Gordon

Head of sales and operations - alex@one.homes

Over a decade experience in the real estate industry, he is an expert on pricing, negotiation and closing. As a licensed real estate agent, property investor, manager and developer he has first hand knowledge of the nuances of the local real estate market in Barcelona.

Alex originally moved to Barcelona as a professional tennis player, and he brings that same competitive nature and work ethic to helping his clients reach their goals. In an industry that lacks transparency he always prides himself on honesty, integrity and professionalism while advocating for his clients best interests. He firmly believes in consistency while nurturing relationships with other professionals in his industry.

Creative, motivator and results driven his role is to lead the sales team. “If you want to succeed in the real estate industry you always need to be ready to find quick solutions for complex problems.” 

Join the team

We work with a wide network of collaborators — from contractors and handymen to videographers, designers, and influencers. We're always looking for passionate, reliable people to join our team and bring value to the projects we create. Do you have the passion, personality and networking skills to succeed in the real estate industry? If you can answer yes to the following questions, we are ready to meet you!