Price is not
a guess.
Property Index™ is our in-house valuation system, designed to analyse a property beyond simple €/m² comparisons.
It combines structured property data, market intelligence, buyer behaviour, comparable listings and local market knowledge to establish a defensible valuation range and recommended market position.
Getting the valuation right is the foundation of the sale.
Setting the right price is one of the most important decisions when selling a property.
A property that enters the market at a credible price can attract serious buyers, create competition and build momentum during the first crucial weeks.
Overpricing can weaken that initial response and extend time on market. Underpricing can risk leaving value behind.
Property Index™ was built to give our pricing decisions a more structured analytical foundation.
More than 50 inputs.
One valuation model.
Property Index™ processes multiple layers of property and market information through a weighted valuation methodology.
Physical, location, condition and demand-related factors.
Technology supports pattern recognition and comparison.
Inputs are assessed according to relevance rather than equally.
Every recommendation is reviewed before pricing is proposed.
From property data to market position.
Property Data
We structure the physical and qualitative characteristics of the property.
Market Data
Competing stock, asking prices, market behaviour and relevant comparables are analysed.
AI Analysis
AI-assisted analysis helps identify relationships and patterns across the available information.
Weighted Model
Variables and comparables are weighted according to their relevance to the property.
Human Review
Local knowledge and current buyer activity are used to review the final recommendation.
The details buyers actually respond to.
Two properties with the same surface area and postcode can have very different market positions. Property Index™ is designed to account for those differences.
Technology identifies patterns. Experience gives them context.
Property Index™ uses AI-assisted analysis as one layer within the valuation process.
The system helps us compare property characteristics, competing stock, buyer preferences and market behaviour in a more structured and consistent way.
AI does not make the final valuation. Every recommendation is reviewed using local market knowledge and current buyer activity.
Asking price is only one data point.
Property portals show what owners are asking. They do not necessarily tell you what buyers are willing to pay.
A comparable property may have been on the market for months, reduced its price several times, received little buyer interest or failed to sell.
Property Index™ therefore considers the behaviour around a comparable property, not simply its advertised €/m².
The objective is to understand where your property sits against the homes buyers are actually choosing between.
Not just one number.
The Property Index™ gives us a structured basis for deciding how the property should enter the market.
Estimated Market Range
A reasoned valuation range based on the Property Index™ methodology.
Property Index™ Score
A structured assessment of the property's competitive position.
Comparable Set
The most relevant competing properties and their weighting.
Competitive Position
How the property compares with homes buyers are likely to consider.
Launch Recommendation
Our recommended entry point based on the analysis and sale strategy.
Risk Analysis
Factors that may influence buyer demand, negotiation or time on market.
The model gives us a range. Strategy determines the price.
The highest theoretical valuation is not automatically the strongest asking price.
The final launch position also depends on current competition, seller timing, buyer demand, market liquidity, presentation and the level of competition we believe can be created.
Property Index™ provides the analytical foundation. We use that information to build the sale strategy.
We don't value a property
to win the listing.
We value it to sell the property.
Find your property's market position.
Whether you're planning to sell now or simply want to understand where your property sits in today's market, the first step is understanding the property and the numbers behind it.
Prepare your property →
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