Casa
Gloria.
More than five years on the market. Instead of simply listing it again, we started again.
The market had already
seen the house.
Casa Gloria had been offered for sale for more than five years through other agencies without finding the right buyer.
After that amount of time, simply changing the agency and uploading the same property again was unlikely to change the result. The house needed to feel new to the market.
Not another listing.
A complete reset.
Before relaunching the property, we looked at what was preventing buyers from understanding its potential and focused on the things we could materially change.
The façade.
The exterior was refreshed in a modern white finish, giving the house a cleaner and more contemporary first impression.
The interiors.
Much of the property had been unfurnished. We staged the home so buyers could understand the scale, purpose and potential of each room.
The price.
The positioning was reconsidered against the current market and the renovation work buyers would still need to undertake.
Don't hide the problem.
Make it understandable.
Casa Gloria still required renovation. Rather than allowing buyers to guess what that might involve, we worked with a contractor to obtain an estimate for the necessary work.
Buyers could therefore consider the property, the renovation and the overall investment together. Transparency turned uncertainty into something they could evaluate.
Make the market
look again.
After years of exposure, Casa Gloria needed completely new presentation and a new reason for buyers and agents to reconsider it.
Day & night photography
2D & 3D floor plans
360° virtual tour
Dedicated website
Custom property magazine
Social media campaign
Property portals
Agency outreach
One agent.
More reach.
We contacted local agencies and provided a non-branded version of the Casa Gloria presentation that they could share directly with their own buyers.
This meant the seller kept one coordinated strategy and one point of contact, while the property could still benefit from the buyer relationships of other agencies.
In the end, the successful buyer came through one of our collaborating agency partners.
The buyer mattered.
So did the timing.
There had already been interest, but some buyers could not move forward within the timeframe the seller needed.
When a collaborating agency introduced a buyer who could complete more quickly, the initial offer was below the seller's expectations. We continued the negotiation with the collaborating agency and improved the proposal to a level the seller was comfortable accepting.
The objective was not simply to find an offer. It was to find an offer that worked.
Five years waiting.
Then sold.
Casa Gloria sold within 120 days of the One.Homes relaunch. The difference was not one single marketing tool, but the combination of preparation, realistic positioning, transparency, presentation, collaboration and negotiation.
“After more than five years on the market with other agencies, One.Homes sold our home. Their strategy, staging and marketing made all the difference.”SERGI & CLARA · CASA GLORIA
See Casa Gloria
as buyers saw it.
This page explains how the sale was approached. To see the staging, photography, virtual tour, property details and original marketing presentation, explore the full Casa Gloria property page.
VIEW FULL PROPERTY PRESENTATION →
Sometimes a property
needs a reset.
If your home has been on the market without producing the result you expected, the answer may not be more of the same. It may need a different strategy.
DISCUSS YOUR SALE STRATEGY →
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