Casa
Vinyamar.
A busy family home, carefully prepared and launched through one concentrated Open Home campaign that created competition from the start.
A family home.
Still being lived in.
Casa Vinyamar was a busy family home in the Corp development in central Alella. It was not an empty property waiting to be photographed. It needed to continue functioning for the family while also being prepared to compete strongly in the market.
The challenge was therefore not to transform the property, but to make careful changes that improved how buyers experienced the space.
Small changes.
Better flow.
Working together with the sellers, we focused on presentation changes that would help the apartment feel more spacious, functional and considered without unnecessary work.
Simplify.
Furniture was reconsidered and repositioned so buyers could understand the rooms more easily.
Improve the flow.
The layout and presentation were refined to make movement through the home feel more natural and spacious.
Sell the lifestyle too.
The campaign did not stop at the apartment. The pool, gym and landscaped communal areas became part of the story.
Build interest.
Then bring buyers together.
The property was prepared around a coordinated Open Home launch, supported by marketing designed to communicate both the home and the lifestyle around it.
Professional photography
Detailed floor plans
Lifestyle video
Custom property magazine
Open Home launch
12 families.
One launch.
Twelve qualified families attended the Open Home, creating an active atmosphere and immediate competition around the property.
Each family also received a dedicated Casa Vinyamar magazine with photography, floor plans, lifestyle information and neighbourhood context, giving buyers something tangible to take away after the visit.
Interest needs
somewhere to go.
Rather than allowing the momentum from the Open Home to disappear, interested buyers were given a clear next step.
Buyers had 48 hours to submit their offers through the One.Homes online offer process. This created a defined timeframe and allowed each proposal to be reviewed together.
Multiple offers.
Above asking.
The Open Home and structured offer process created competition between interested buyers. One.Homes then negotiated the proposals and secured a final agreement above the asking price.
“From the first meeting, we knew we were in good hands. They had a clear plan and delivered everything they promised and more.”DAVIDE & ERICA · CASA VINYAMAR
See Casa Vinyamar
as buyers saw it.
This page explains the strategy behind the sale. To see the photography, property details and original marketing presentation, explore the full Casa Vinyamar property page.
VIEW FULL PROPERTY PRESENTATION →
Don't just list it.
Launch it.
The strongest results often begin before a property reaches the market. Preparation, positioning and a clear launch strategy can change what happens next.
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