A Staged Transformation and Successful Sale After a Year on the Market

When One.Homes was entrusted with the sale of this apartment just next to Diagonal Mar, the owner faced a frustrating reality: the property had been on the market for more than a year with different agencies and no results. Despite a price reduction, there was still no movement, no serious buyer traction, and no clear strategy for what could be improved to achieve the sale.

The owner was at a loss what to do next. That’s when she reached out to One.Homes.

Step 1: Diagnosis Why It Wasn’t Selling

From the first visit, the issue became clear: the apartment was completely empty. While the space itself was strong, the presentation wasn’t helping buyers visualize the lifestyle, scale, or warmth of the home.

Empty apartments often struggle because:
• rooms feel smaller and less inviting
• layouts are harder for buyers to understand
• there is no emotional connection
• the property blends in with other listings

This apartment had been listed as just another product, rather than being positioned as a desirable home in an up and coming location.

Step 2: Branding and Reintroducing the Apartment to the Market

Instead of simply relisting the property yet again, we treated it as a full transformation and relaunch.

We created a fresh identity for the home: AltaVista, a name inspired by the apartment’s elevated feel and its position near the sea, capturing a sense of light, openness, and modern coastal living.

The goal was simple: turn a stale listing into a property buyers could emotionally connect with.

Step 3: Full Home Staging Transformation

Once the identity was established, we staged the entire apartment to bring the space to life and match the lifestyle implied by the new branding.

Using select pieces from the One.Homes staging collection, we styled the apartment to:
• define each room clearly
• highlight the flow and natural light
• help buyers instantly understand proportions
• create warmth, comfort, and aspiration

The transformation shifted AltaVista from empty and cold to ready to live in.

Step 4: Strategic Relaunch and Marketing Upgrade

With the staging completed, One.Homes designed a relaunch plan that created renewed momentum and repositioned AltaVista as a premium opportunity beside Diagonal Mar.

The campaign included:
• professional photography showcasing the staged interiors
• updated messaging and positioning focused on lifestyle and location
• a refreshed online presentation designed to generate curiosity and urgency

We also created a printed property magazine, which played a key role in elevating the perception of AltaVista. It added a sense of exclusivity and quality that typical online listings simply do not achieve. In fact, the buyer later mentioned that after the visit they could not stop looking through the magazine, and that it strongly reinforced the feeling that the apartment was a special opportunity. This type of branding and presentation helped keep AltaVista top of mind and supported a confident offer shortly after.

Instead of passive marketing, we executed a structured launch designed to drive early attention.

Step 5: Open House Event

To generate urgency and increase buyer activity, we hosted an open house shortly after the relaunch.

The event created visibility and momentum, and the property immediately started attracting serious attention. Although the final buyer did not attend the open house itself, the event was the turning point that restarted activity and buyer interest.

The eventual buyer came through one week later, already motivated and ready to move quickly, a direct result of the renewed positioning and energy in the market.

Step 6: Negotiation Cash Buyer and Closing

Following the open house and subsequent viewings, One.Homes managed buyer conversations and follow ups strategically. We were able to secure a cash buyer, allowing the process to move efficiently without financing delays.

The transaction closed successfully at 2% below the asking price, bringing an end to a listing that had been stuck for over a year and delivering the outcome the owner needed.

What Made the Difference

• A clear diagnosis of why the property was stuck
• Branding and repositioning to reintroduce the home as a premium opportunity
• Full staging transformation using One.Homes furniture and decor
• A structured relaunch strategy, not just another listing
• A printed property magazine that elevated perception and buyer confidence
• An open house event to create urgency and restart momentum
• Strategic follow up and negotiation that secured a cash buyer
• A closing result of 2% from the asking price within 14 days