A Branded Transformation and Over Asking Result in Alella

When One.Homes was entrusted with selling Casa Miraverde, the owners faced a clear challenge: they were relocating outside of Barcelona and had already found their next property. Timing was critical, and the sale needed to happen efficiently without compromising value.

Step 1: Branding and Preparing the Home

From the outset, we created the identity Casa Miraverde, inspired by the home’s beautiful views over Alella’s green hills. The name captured both the serenity of its surroundings and the fresh, natural feeling we wanted buyers to experience.

Our team then advised a focused refresh to bring the property in line with this new image. The entire interior was repainted from yellow to white, enhancing light and space, while small improvements in the garden strengthened the connection between indoor and outdoor living. Finally, we furnished and styled the home with select pieces from the One.Homes collection, creating a bright, elegant atmosphere that matched the property’s new identity.

Step 2: Strategic Launch Plan

With the updates completed, we developed a marketing plan designed to build momentum quickly. Professional photography, floor plans, and a dedicated property website showcased both the home and its natural setting. To generate early interest, we scheduled an open house just ten days after the online launch.

Step 3: Open House Event

The open house attracted significant attention from families in and around Alella.

10 qualified families attended the event

The atmosphere was vibrant and competitive, with visitors drawn to the home’s presentation and its views over the green hills that inspired its name

The event created immediate momentum, leading to multiple strong follow-ups within days

Step 4: Negotiation and Closing

Following the open house, One.Homes negotiated strategically between several interested parties. The competitive setting led to an over asking offer from a motivated buyer ready to proceed immediately. The sellers were able to sign the arras without delay, securing their sale and moving forward with the purchase of their next home.

What Made the Difference

Distinctive branding that highlighted the property’s natural setting
A targeted refresh that transformed the presentation inside and out
Professional staging with One.Homes furniture and decor
A fast tracked launch centered on a well attended open house
Negotiation that delivered an over asking result within days

Casa Miraverde was sold swiftly and above the asking price. By combining creative branding, thoughtful preparation, and a powerful launch strategy, One.Homes turned a time sensitive sale into a success story, capturing not only the property’s value but also the essence of Alella’s green hillside lifestyle.