How we sold in Alella with a successful Open House

When One.Homes was entrusted with selling Casa Vinyamar in the prestigious Corp development in central Alella, the challenge was clear: the apartment was still a busy family home, lived in with children, and needed careful preparation to stand out in a competitive market.

Step 1: Preparing the Home

Through a series of meetings with the sellers, we collaborated on how to make the apartment feel more spacious and functional by moving furniture and improving flow. This step was essential: in Alella, buyers expect modern layouts, and subtle changes in presentation can make a big difference.

Step 2: Strategic Launch Plan

We agreed that an open house launch would give the apartment the strongest start. To build anticipation, our team created a custom marketing campaign: professional photography, detailed floor plans, and a lifestyle video highlighting not only the apartment but also the development’s outstanding amenities such as the swimming pool, gym, and landscaped community spaces.

Step 3: Open House Event

The launch day exceeded expectations.

  • 12 qualified families attended the open house

  • Guests received custom magazines featuring Casa Vinyamar, with photography, floor plans, lifestyle descriptions, and neighborhood highlights, leaving them with a polished takeaway that kept the property top of mind

  • The atmosphere was competitive, with buyers immediately engaged in the process

Step 4: Online Offer Process

To ensure a transparent and efficient process, buyers were given 48 hours after the open house to submit their offers online through One.Homes’ custom platform. This created urgency, a level playing field, and allowed us to quickly identify the strongest offers.

Step 5: Negotiation and Closing

The open house resulted in multiple offers within the 48-hour deadline. With competitive momentum on our side, we negotiated strategically and secured a final agreement above the asking price. The result not only met but exceeded the sellers’ expectations.

What Made the Difference

  • Collaborative preparation with the sellers to maximize the apartment’s presentation

  • A strong launch strategy centered on a well-attended open house

  • Marketing that emphasized both the apartment and the lifestyle of the Corp development

  • Custom buyer magazines that elevated the presentation and gave guests a lasting impression

  • A 48-hour online offer system that created urgency, transparency, and competition

  • Negotiation that secured a final price above asking

Casa Vinyamar was sold quickly, competitively, and above asking price. By combining thoughtful preparation, targeted marketing, high-quality printed materials, a transparent online bidding system, and a powerful launch event, One.Homes delivered a sale that highlighted not only the apartment’s value, but also the unique lifestyle offered in Alella’s Corp development.

You can take a look at our marketing for the property here- www.one.homes/casavinyamar